View our case studies to learn about some innovative, strategic new business initiatives that have generated profit and built equity for these leading global brands.
Sheryl Crow
The Creation and Launch of Bootheel Trading Co.
Armor All
Armor All Cleans-Up Auto Market with New Line of Cleaning Tools & Wiper Blades
Kingsford
Kingsford Heats Up the Grilling Market with Extended Product Line
Britney Spears
Britney and Elizabeth Arden - #1 Fragrance Launch